How Ai-Powered SocialMaster Redefined Social Media Efficiency for Small Businesses
Challenge
How might we address the difficulties struggled by sales managers with the CRM's complex Lead Management System to enhance productivity and satisfaction?
My Role
Client
Social Master Inc.
Tools
Figma, Trello, Zoom, Slcak
Timeline
Jan - Mar 2024
Final Design
AI-Powered Content Creation
Dashboard for overview of the all posts and brand health with Post Analytics
AI- based content suggestion to enhance content writing
Controlling multi-platform Posts and scheduling
Smart scheduling process across multiple platforms with preview mode
A drag-and-drop calendar that allows users to easily schedule posts across multiple platforms
Multi-level Performance Tracking & Analytics
This allows for easy tracking of personal and team KPIs without creating separate, complex reporting systems.
Individual users see their own metrics, while team leaders can view aggregated data.
Design Solution
Simplified Navigation to Reduce Errors
Simplified navigation, reducing the number of steps to complete key tasks.
Enhanced visual hierarchy to make important information more accessible.
Optimized Data Table for Better Usability
Reorganized the data table to prioritize essential information.
Added customizable views to let users tailor the display to make faster, more informed decisions.
Simplified Sorting, Filtering, reducing API call time
Redesigned sorting and filtering options for clarity and ease of use.
Previously, filters had to be adjusted individually, causing multiple slow API calls. Now, all filters can be applied together in one action, reducing API call time.
